Growth hacker

          Working closely to the Marketing Team, the Junior Growth Hacker leads the digital demand generation strategy. They contribute to the company from both new and existing customers by developing effective lead generation, inbound marketing, conversion optimisation and marketing campaigns.
You will have a passion for marketing, innovation and results in delivery. Most importantly, You want to change the World and make it a better place. Comfortable managing a broad remit of digital channels and levers, you’ll be organised, with an attention to detail and the ability to grasp new tech quickly. You will be comfortable with a data- and analytics-led approach to maximise channel and content performance.

Responsibilities

• Develops and delivers marketing demand generation plan through digital awareness and conversion campaigns
• Channels and levers include social, PPC, email marketing, CRO and SEO.
• Optimises and reports on campaign and website performance including traffic to lead, cost per lead and ROI
• Leads eCRM strategy, including lead nurture, lifecycle communication and segmentation campaigns
• Works closely with the Cottenr Marketing Manager (Renny) to distribute content across paid channels
• Oversees media plans and provides guidance on targeting, spend targets, bidding strategy, messaging strategy and experience design
• Executes account-based paid marketing campaigns to drive demand generation and pipeline for strategic accounts
• Executes campaigns across multiple markets, sectors and regions.

Required Skills and Experience

• 0-2 years marketing experience (either in-house or agency)
• Experience of marketing automation
• Fluent written and spoken English 
• Experience in at least two of the following areas: PPC, Conversion Optimisation, Email Marketing, SEO strategy.

Preferred Skills and Experience

• Track record of lead generation campaign delivery
• SaaS/B2B marketing experience
• A marketing qualification
• Knowledge of marketing attribution and lead processing
• Hands-on knowledge of Hubspot
• Fluent second language